TOBIE'S FRIENDS
Trees as an alternative to merchandising
The tree as an alternative to the merchandising of the Toby Lolness animated series gave us the idea of launching an awareness-raising and tree-planting program for children. Thanks to Media creative Europe's Culture Cooperation call, we launched the 1st stage of the Toby's friends project: - teaching materials in Slovenia and France - experimental workshops in Italy and France - 1st tree-planting site in France (Haute-Savoie) This initiative is ready to be extended!
